If you are running advertising campaigns in 2026, TikTok is likely on your radar. With over a billion monthly active users and an audience that skews younger and more engaged than almost any other platform, it has become essential territory for brands looking to expand their reach. The challenge has been getting your first-party data into TikTok efficiently, without the manual work and fragmented processes that slow teams down.
That changes today. Narrative's TikTok Connector is now available, giving you a direct path to deliver your audiences to TikTok Ad Accounts for advertising activation.
Why This Matters
Privacy regulations and the deprecation of third-party cookies have made first-party data the foundation of effective advertising. But having valuable audience data is only half the equation. You need to activate it where your customers actually spend their time.
TikTok represents one of the most significant opportunities in digital advertising right now, especially for reaching Gen Z and millennial audiences. The brands that can move quickly to activate their first-party data on TikTok gain a meaningful advantage over competitors still relying on outdated targeting approaches.
What You Can Do Now
The TikTok Connector enables you to take audiences you have built in Narrative and deliver them directly to your TikTok Ad Accounts within your Business Center. Here is what that unlocks:
- Reach new audiences at scale. Activate your first-party data on a platform with over a billion users, many of whom are difficult to reach through traditional channels.
- Maintain control over your data. You choose which audiences go where. Create new Custom Audiences in TikTok or update existing ones. Distribute across multiple Ad Accounts simultaneously when needed.
- Skip the manual work. No downloading files, reformatting data, or uploading to TikTok manually. The connector handles delivery automatically.
- Trust the data quality. Rosetta Stone handles identifier mapping and normalization, so your emails, phone numbers, and mobile advertising IDs arrive in the format TikTok expects.
The Bigger Picture
This release is part of Narrative's broader mission to make your data work wherever you need it. The TikTok Connector joins our existing integrations with Meta, Yahoo DSP, The Trade Desk, and others, giving you a single platform to manage audience activation across the advertising ecosystem.
As channels multiply and audience expectations rise, the organizations that win are the ones that can move their data quickly, cleanly, and securely to the platforms where it creates value. That is what we are building toward.
Get Started
The TikTok Connector is available now in Audience Studio and in the Connections tab under My Data. If you are already using Narrative, you can install the connector from the App Marketplace and start delivering audiences today.
For a detailed walkthrough of setup and configuration, see the TikTok Connector documentation.
Ready to put your first-party data to work on TikTok? Book a demo to see how Narrative can streamline your audience activation.