In today’s digital economy, retail media networks (RMNs) have become a significant revenue driver for retailers. By leveraging first-party data to create targeted advertising opportunities, retailers can provide brands with valuable customer insights while generating new income streams. However, building an effective RMN often requires complex integrations, multiple vendors, and significant time and resources.
Narrative simplifies this process by offering a turnkey retail media network—a composable, containerized solution that allows businesses to deploy the necessary components seamlessly. This approach enables retailers to build, scale, and optimize their RMNs without the traditional barriers.
The Challenges of Traditional RMN Development
Many retailers face key challenges when trying to establish a retail media network:
- Data Fragmentation: Retailers often struggle with disparate data sources, making it difficult to create a unified customer view.
- Complexity in Implementation: Traditional RMNs require multiple integrations, third-party partnerships, and costly infrastructure.
- Privacy and Security Concerns: Handling customer data while maintaining compliance with regulations like GDPR and CCPA adds another layer of complexity.
Containerization: Deploying Software at the Data’s Location
Traditional software deployment requires moving data to the platform, leading to latency and security concerns. Narrative eliminates this issue by deploying software directly to where the data resides—whether it’s in Snowflake, AWS, or a private cloud. This approach:
- Reduces data transfer risks.
- Ensures compliance with privacy regulations.
- Improves performance and efficiency.
The Power of a Composable Solution
A composable RMN allows businesses to implement only the necessary tools without overhauling their entire infrastructure. Narrative enables this flexibility by providing a modular platform that includes:
- Audience-Building Tools for precise customer segmentation.
- Identity Resolution Capabilities to unify data across multiple sources.
- Privacy-First Clean Rooms for secure collaboration and compliance.
- Turnkey Marketplaces for seamless data transactions and monetization.
By leveraging a composable, containerized approach, Narrative provides a cost-effective and scalable solution for businesses looking to build an RMN quickly and efficiently.
Learn more and book a demo here: Narrative.io